Services · Web & UX/UI Design
Websites designed around a decision, not a layout.
Business websites, landing pages, redesigns, wireframes, prototypes and interface design — built so the visitor understands what you do, believes you can do it, and knows what to do next.
Canada · United States · Germany
In short
Beautiful is the minimum. Understood is the goal.
Almost every website we are asked to replace looks acceptable. That is precisely the problem: it looks like everything else, and it explains nothing.
We start from the sequence a real visitor moves through — what they need to grasp in eight seconds, what objection stops them at the halfway point, what makes them close the tab. Then we design the interface that carries them through it.
The challenge
Traffic is not the issue.
Companies usually describe the problem as a lack of visitors. When we look at the analytics, the visitors are there. They are simply leaving.
The pattern is consistent enough to be predictable.
- The homepage describes the company instead of the customer’s problem.
- It takes three clicks to find out what you actually sell.
- The site is slow on mobile, where most of the traffic is.
- Enquiry forms ask for too much, too early, and are abandoned.
- Nobody can update a page without calling a developer.
- The design was signed off on desktop and never properly tested at 375 pixels wide.
Our approach
Structure, then interface, then build.
We design in the order that reduces risk: agree the argument and the structure in wireframe, prove the flow in a clickable prototype, and only then apply the visual system.
It means the expensive disagreements happen on cheap artefacts, and the finished design is defended by a decision you already approved.
- UX discovery — audience, tasks, objections, competitive review and analytics reading where data exists.
- Sitemap and content model — what pages exist, what each one has to achieve, and what it must contain.
- Wireframes — page structure and hierarchy resolved before any visual decision is made.
- Interactive prototype — clickable, testable, and shown to real users where the budget allows.
- UI design — the full visual system applied across breakpoints, states, forms and edge cases.
- Build and handover — responsive implementation, performance and Core Web Vitals work, accessibility review, analytics and CMS training.
Scope of work
What the engagement includes
Websites
- Business and corporate websites
- Website redesign and migration
- Landing pages and campaign sites
- Multilingual sites (EN / DE / FR)
- E-commerce and catalogue front ends
- Content management setup and training
UX/UI
- User research and task analysis
- Information architecture and sitemaps
- Wireframes and user flows
- Interactive prototypes
- Design systems and component libraries
- Usability testing and iteration
Quality & performance
- Responsive design across all breakpoints
- Core Web Vitals and speed optimisation
- WCAG 2.2 AA accessibility review
- On-page SEO structure and schema
- Analytics, events and conversion tracking
- Cookie consent and GDPR / PIPEDA readiness
Why Ross Digital Media
Why these sites perform.
01
Conversion is designed, not hoped for
Every page has one defined next action and a hierarchy built to lead there. We can tell you what each page is for, and so can your team.
02
Built for European compliance too
German-market sites need an Impressum, a lawful cookie approach and privacy handling that satisfies GDPR. Canadian sites need PIPEDA and often AODA-aligned accessibility. We build for the stricter standard by default.
03
Fast because it was designed to be
Performance is a design decision — image strategy, font loading, layout complexity — long before it is a developer’s problem. Speed and Core Web Vitals are in scope from the wireframe stage.
04
You can run it yourself
We hand over a CMS your team can edit safely, with page templates and blocks that cannot be broken by ordinary use — plus a recorded walkthrough.
Next step
What is your website actually costing you?
Send us the URL and the one thing you want visitors to do. We will send back a short, specific review of what is standing in the way — no template audit, no automated score sheet.
Edmonton, Canada · +1 236 889 2581