Services · SEO & Digital Marketing
Design that is found, not just admired.
SEO strategy, technical optimisation, content structure and digital campaign support — so the work you commissioned reaches the people it was made for, in Canada, the United States and Germany.
Canada · United States · Germany
In short
A website nobody finds is an expensive brochure.
Search is the one channel where the buyer arrives already looking for you. Most companies lose there for structural reasons, not competitive ones.
We approach SEO as an extension of design: the same clarity of hierarchy, the same discipline about what each page is for, applied to how machines and language models read the site rather than only how people do.
The challenge
Where the visibility goes.
When a site underperforms in search, the cause is rarely mysterious.
It is usually one of a short list of structural failures — and they compound.
- Every page targets the same broad term, so they compete with each other and none of them wins.
- Page titles and descriptions were auto-generated and read like it.
- The site is slow, and Core Web Vitals are failing on mobile.
- There is no structured data, so search engines cannot identify the business, its location or its services.
- The German site is a literal translation of English copy and matches no real German search behaviour.
- A local business with a physical address is invisible in local results.
Our approach
Fix the foundations, then build authority.
We work in the order that produces results: remove the technical obstacles, restructure the site around real search intent, then publish content that deserves to rank.
Nothing we recommend depends on tricks. It depends on a site that is fast, clearly structured, correctly marked up and genuinely useful — which is also, not coincidentally, good design.
- Technical audit — crawlability, indexation, site speed, Core Web Vitals, mobile rendering, canonical and redirect logic.
- Keyword and intent research per market, in English and German, mapped to a page-level plan with no cannibalisation.
- On-page optimisation — titles, meta descriptions, heading hierarchy, internal linking and image treatment.
- Structured data — Organisation, LocalBusiness, Service, Article, FAQ and Breadcrumb schema.
- Local SEO — Google Business Profile, NAP consistency, local citations and review strategy for the Edmonton market.
- Content programme — briefs, production and publication against the pages that actually move revenue.
- Measurement — Search Console, analytics, event tracking and a monthly report written in plain language.
Scope of work
What the engagement includes
Technical SEO
- Full technical site audit
- Core Web Vitals and speed work
- Indexation and crawl budget
- Structured data implementation
- International setup and hreflang
- Migration and redirect planning
Content & on-page
- Keyword and search intent research
- Page-level content mapping
- Title and meta description writing
- Heading structure and internal linking
- SEO content briefs and production
- Multilingual SEO for the German market
Local & campaigns
- Google Business Profile optimisation
- Local citations and NAP consistency
- Review generation strategy
- Paid search and paid social support
- Landing pages built for campaigns
- Analytics, tracking and monthly reporting
Why Ross Digital Media
How we differ from an SEO agency.
01
We can change the thing we are auditing
Most SEO reports end with recommendations someone else has to implement. We designed and built the site, so the fix happens rather than being filed.
02
German search is not translated English
German buyers search with compound nouns and different intent patterns. We research the German market natively instead of running English keywords through translation.
03
Built for AI answers as well as blue links
Clear structure, correct schema and genuinely answerable content are what get a business cited by AI search and answer engines. That work is the same work — done properly.
04
Reporting you can act on
A monthly page in plain language: what changed, what it produced, what we are doing next. No dashboard exports that nobody reads.
Next step
Find out what is holding the site back.
Send us the domain and the two or three terms you want to be found for. We will come back with the specific structural issues we can see, and what fixing them would involve.
Edmonton, Canada · +1 236 889 2581