Services · Photography & Video
Images that make the product look like it is worth the price.
Product, catalogue, corporate and brand photography, plus promotional film, product video, social video, reels and motion graphics — shot to a written specification so every frame belongs to the same brand.
Canada · United States · Germany
In short
The most expensive photograph is the one you have to reshoot.
Photography is where brand consistency is won or lost fastest, because images are consumed before any words are read.
We do not shoot in isolation. Every session is planned against the design system it will live in — the catalogue grid, the website hero, the 4:5 social crop — so the images arrive already fitting the places they are needed.
The challenge
What goes wrong with visual content.
Most companies own thousands of images and can use very few of them.
The library grows, the usable share shrinks, and every new campaign starts with another shoot.
- Images were shot without knowing the crops and formats they would be used in.
- Backgrounds, angles and colour temperature drift between sessions and cannot be matched later.
- Stock photography makes the company look interchangeable with its competitors.
- Product colour on screen does not match the product in the box, and returns follow.
- Video was shot for one platform and looks wrong everywhere else.
- Nobody can find the right file, so the wrong one gets published.
Our approach
Specification, then shoot, then a library you can use.
We write the visual specification before the camera comes out: lighting, background, angle set, colour reference, crop ratios and file naming. It is the difference between a shoot and an asset library.
Video is treated the same way — one production day is planned to yield the hero film, the short cutdowns, the vertical social edits and the still frames, rather than a single asset and a hard drive of unused material.
- Pre-production — shot list, references, styling, locations, permits and scheduling.
- Written visual specification covering lighting, angles, backgrounds and colour reference targets.
- Production — studio or on-location, with colour-managed capture and tethered review.
- Post-production — retouching, clipping paths, colour matching to physical samples, grading and sound.
- Multi-format delivery — 16:9, 1:1, 4:5 and 9:16 crops, print resolution and web-optimised versions from the same master.
- Organised, named, tagged handover so the library is searchable in two years.
Scope of work
What the engagement includes
Photography
- Product and packshot photography
- Catalogue and e-commerce photography
- Corporate portraits and team photography
- Facility, factory and location photography
- Brand and lifestyle imagery
- Event and trade fair coverage
Video & motion
- Promotional and brand films
- Product demonstration video
- Corporate and recruitment video
- Social video, reels and short-form edits
- Motion graphics and animated logos
- Subtitling and multilingual versions
Post-production
- Retouching and clipping paths
- Colour matching to physical samples
- Background removal and standardisation
- Colour grading and sound design
- Format and crop derivatives
- Asset library structure and naming
Why Ross Digital Media
Why our imagery works harder.
01
Shot for the layout it will live in
We know the catalogue grid and the website hero because we designed them. Framing accounts for the crop, the caption and the text overlay before the shutter is pressed.
02
Colour you can trust
Colour-managed capture against physical references means the red in the catalogue, the red on the website and the red in the box are the same red. Fewer returns, fewer complaints.
03
One day, many assets
Production days are planned so a single shoot produces the film, the cutdowns, the vertical edits and the stills. You are paying for a crew either way — the difference is what you leave with.
04
A library, not a folder
Consistent naming, embedded metadata and a documented structure. You will still be able to find the right image long after the project closes.
Next step
Planning a launch, a catalogue or a trade fair?
Tell us the deadline and where the images have to appear. We will come back with a shoot plan, a shot count and a fixed production quote.
Edmonton, Canada · +1 236 889 2581