Wall of printed posters in a city street

Services ยท Graphic Design

Graphic design that carries the weight of the message.

Logos, flyers, posters, advertising, social graphics, infographics and data visualisation โ€” designed from a system, so the fiftieth asset still looks like it came from the same company as the first.


Canada ยท United States ยท Germany

In short

Design as infrastructure, not decoration.

Graphic design is where most companies first meet a designer, and where most of them are underserved.

A cheap flyer is not cheap. It is a small, repeated statement about how seriously the company takes itself, printed a thousand times and handed to the exact people you were trying to impress. We treat every format โ€” a 90ร—50 mm business card as much as a six-metre trade-fair wall โ€” as a piece of the same argument.

The challenge

The symptoms are always the same.

Companies rarely call because their graphic design is bad. They call because something downstream has stopped working.

Almost always, the root cause is that assets are being produced one at a time, by different hands, with no rules governing them.

  • Every campaign looks like a different company produced it.
  • The logo exists in four versions and nobody knows which one is current.
  • Sales teams rebuild the same one-pager in PowerPoint because the real files are unusable.
  • Print jobs come back with the wrong colour, the wrong crop or type that reflows.
  • Design requests take days because each one is started from a blank page.

Our approach

We build the system first, then the assets.

Before we design a single flyer we establish the grid, the type scale, the colour roles and the image treatment that everything will be built on. It takes longer once and far less time every time after that.

The result is a design language with rules โ€” which means new material can be produced quickly, by us or by your own team, without drifting away from the brand.

  • A modular grid and type scale that works across print, screen and large format.
  • Defined colour roles โ€” primary, accent, background, functional โ€” not just a list of hex codes.
  • Master artwork for each recurring format, set up so text and images can be swapped safely.
  • Editable templates handed over in the software your team actually uses.
  • Production files prepared correctly for Canadian, US and German printers.
Screen printing colourful posters in a workshop

Scope of work

What the engagement includes

Marketing collateral

  • Flyers and leaflets
  • Posters and large format
  • Advertisements โ€” print and digital
  • Business cards and stationery
  • Trade fair and exhibition graphics
  • Signage and environmental graphics

Digital graphics

  • Social media graphic systems
  • Display and paid campaign creative
  • Email and newsletter layouts
  • Presentation and pitch deck design
  • Web banners and hero artwork
  • Icon and pictogram sets

Information design

  • Infographics
  • Charts and data visualisation
  • Process and system diagrams
  • Annual and sustainability reports
  • Product comparison sheets
  • Technical and instructional graphics
A colourful poster design mounted on a wall
A stack of freshly printed colour flyers
Colourful advertising posters in a street display

Why Ross Digital Media

Why companies bring their graphic design here.

01

Systems, not one-offs

You are not buying a file. You are buying a repeatable way of producing files, which is what makes the second year cheaper than the first.

02

Print production that arrives correct

Bleed, trim, overprint, ink limits, spot colours and stock behaviour are handled before the file leaves us. Reprints caused by a bad file are expensive; we do not create them.

03

Three-market literacy

North American Letter and ANSI formats, European DIN A-series, metric and imperial dimensions, and the typographic conventions German readers expect โ€” handled without a briefing.

04

Editable, documented handover

Layered source files, named layers, embedded or linked assets, and a short document explaining how to use them. Nothing is locked behind us.

Next step

Show us the last thing you printed.

Send us a recent flyer, catalogue spread or ad. We will tell you plainly what is working, what is costing you, and what a system-led approach would change.

Edmonton, Canada ยท +1 236 889 2581